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Founder's note

widerry wide-fit shoes founder note

 

Since I was a kid, I've always been creative, driven by a strong entrepreneurial spirit. The idea of working for someone else never really clicked with who I truly am. When the pandemic hit, I took a moment to reflect and realized it was time to take on new challenges. So, in the summer of 2021, I kicked off the Widerry project {...}

For a long time, I had this feeling of insecurity about my wide feet. Society's idea of beauty always made wider feet seem unattractive and not the norm, making us feel left out in the fashion world. My choices were limited, and it felt like I was always missing out on the latest trends.  As a fashion enthusiast, this was very frustrating.

With Widerry, I wanted to challenge the idea that wider feet should be hidden or pushed aside. Instead, I saw a chance to celebrate our uniqueness and confidently embrace our individuality. I aimed to create a brand that not only recognizes the variety of foot sizes but also offers comfortable, high-quality, and stylish options that follow fashion trends.

Widerry is all about rebelling against thenorms and affirming our right to feel beautiful and stylish, no matter the width of our feet. It's about empowering women with wider feet to express themselves authentically through their choice of shoes. We're breaking away from the limitations of traditional beauty standards and making our own path—one that celebrates inclusivity, self-acceptance, and bold style.

Let's confidently step into a future where every woman feels acknowledged, heard, and beautifully represented.

 

Widely yours,

Lorraine, founder

 

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